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Case study

Assessment of a market environment for an eCommerce business

We did a verification of a market landscape for an online store, focused on trends and risks, competition, strengths, opportunities and positioning. As a result, a ready market expansion strategy was developed.

Background

The owners of an established eCommerce business approached Unicornly in order to perform a Digital Due Diligence of the market side of their business. The company was running a B2C marketplace and was facing serious competition. Since experts at Unicornly have a proven track record of scaling up similar businesses, the founders approached us in order to evaluate their current market situation and business activities, review the competition and suggest market positioning that would be most beneficial for the company.

Assessment

During a 2 weeks long assessment, Unicornly performed an analysis of the platform and business development roadmaps. We focused mostly on reviewing market positioning against most relevant competitors, but also pointed out most important trends in the industry and avenues for potential disruption. A big part of the assessment was to evaluate current customer acquisition activities and plans for future customer retention, increasing engagement and building brand awareness. Unicornly also listed potential risks related to market situation, competition for the company and the general potential of the industry, measured by our experts.

Results

As a result, Unicornly created a comprehensive report summarising market situation, with potential risks and opportunities presented in an easy to digest way. The report had a form of a ready market expansion strategy, and included a list of suggestions on how to leverage current strengths of the offering of the company in comparison to how the competition was positioning.

Immediately after the assessment, the founders decided to shift the direction the brand was going and created a new brand story. With a reworked communication and polished marketing activities, targeting a broader segment of the market and leveraging the strengths of the company against their competitors, the founders managed to open new business avenues and to increase revenue by 9% over the next 6 months.

Unicornly acted as a technical due diligence vendor on a transaction supporting our growth strategy. The team was extremely professional and flagged important issues. I would certainly recommend them to any company that is considering buying a tech-enabled business.

Michael Thain
Tech Director at ZX Ventures

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Unicornly acted as a technical due diligence vendor on a transaction supporting our growth strategy. The team was extremely professional and flagged important issues. I would certainly recommend them to any company that is considering buying a tech-enabled business.

Michael Thain
Tech Director at ZX Ventures

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